Asda shoppers feeling the pinch are already asking checkout staff to stop scanning their groceries once the total hits £30 - now motorists could be doing the same on the forecourt.
Chairman of the supermarket chain Lord Stuart Rose has revealed a "massive change" has been observed in customers' behaviour amid the cost of living crisis.
He claimed Brit drivers are self-imposing spending limits when they fill up their cars and called on the Government to do more to help low-income households, Nottinghamshire Live reports.