Asda has stepped up its support for older customers as they continue to be disproportionately affected by spiralling living costs. Shoppers over the age of 60 will soon be able to benefit from a cheap ‘winter warmer’ meal deal at Asda cafes as the temperatures begin to dip.
The offer will include soup, a roll and unlimited tea and coffee for just £1 in any of the supermarket's 205 cafes - all day, every day throughout November and December.
The new initiative will run alongside the current ‘Kids eat for £1’ offer which continues to be hugely popular, with Asda having given out more than 557,000 meals since the launch in late June.
