Asda has launched a £1 meal deal in its cafes for over 60s.
Throughout November and December, customers aged over 60 can get a soup, a roll, and unlimited tea and coffee for £1 in its in-store cafes.
There are cafes in 205 Asdas around the UK, usually in its larger supermarkets. In the Newcastle area, there are cafes at the Asda stores in Byker, Gosforth, Gateshead MetroCentre, Felling, Boldon, South Shields and Stanley. Sunderland and Seaham's big Asda stores also have in-house cafes.
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The initiative runs alongside the current kids eat for £1 offer, which has seen 557,000 meals served since June.
Mohsin Issa, Asda’s Co-owner, said: “We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income.
"We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most. Meanwhile, the cost of living grant programme led by Asda’s charity The Asda Foundation will support grassroots organisations who are providing a lifeline in their communities during these tough times.”
The supermarket is also running a ‘Community Cuppa’ campaign in its cafes by creating space for community groups, who may otherwise struggle to meet due to rising energy costs. Spaces will be available on weekdays in November and December from 2pm to 6pm and all community group members who visit will receive unlimited free tea or coffee.
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