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Wales Online
Wales Online
National
Lorna Hughes

Asda boss rubbishes imperial measures return as 'complete and utter nonsense'

The boss of Asda says the idea of returning to imperial weights and measures is “complete and utter nonsense”. Asda chairman Lord Stuart Rose of Monewden said it would “add cost” for those making the transition.

Lord Rose told interviewers the change would only please “a small minority who hark for the past”. He added it amounted to going “backwards”, and predicted it would be costly for those putting it in place.

Ministers are preparing to consult on how to further incorporate imperial measurements in Britain after Brexit, with Boris Johnson reportedly keen to announce the move to coincide with the Queen’s Platinum Jubilee. The idea has already faced criticism from the Conservative backbenches, with Rutland and Melton MP Alicia Kearns also branding it “a nonsense”.

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