Asda's new budget range has been launched and the prices of products revealed. The Just Essentials range, which replaces the Smart Price products, has 293 items in it.
It includes fresh goods such as meat, fish and poultry, as well as frozen items and cupboard fillers. Non-food goods include household cleaning products and toiletries.
The initial launch consists of around 60 products, which double that available by the end of June and 267 by mid-August. The full 293 items will be on sale by the end of the year, Asda says.
