Asda has frozen the prices on over 500 branded and own-brand products, in a bid to help alleviate the ongoing cost of living crisis. The price lock can be found on household essentials like cereals, pasta and tea - as well as summer favourites like salads, BBQ goods and cold desserts.
It is set to cover the entirety of the summer, running through until the end of August - and the promotion is available to make the most of both online and in store. The Walmart counterpart insists that the move has been made after its income tracker revealed a fall in disposable household income on a monthly basis.
Brits have long complained of sky-rocketing prices with regard to food and drink over the past few months, with food inflation still at a record high. The most recent figure sits at 19.1 per cent, which is just below the 45-year high witnessed in March.
