Asda and Aldi have followed in the footsteps of another retail giant - Boots - to rename some of their shopping aisles. But, upon announcing the name changes, some shoppers have been left unimpressed.
The Manchester Evening News reports that, while some of the supermarkets' customers are happy or indifferent about the changes, others have said they feel 'disgusted' by the need for such rebranding. And many customers felt angry that more thought had gone into changing the names of aisles - which sell period products among other things - while period poverty hasn't been "properly addressed" here in the UK.
Aldi is in the process of updating signage in stores for items such as tampons, sanitary towels and panty liners, scrapping the former title of 'feminine hygiene' products and replacing it with 'period products' instead. The name changes to such aisles is set to be welcomed by campaigners, who say that the word 'hygiene' implies that periods are unhygienic, adding to the negative stigma surrounding menstruating.
