For the past 20 years, Yelp has been providing a platform for people to share their experiences at businesses ranging from bars to barbershops. According to the company, in that time the platform has published 287 million user reviews of over 600,000 businesses.
There’s a reason review sites like Yelp are so popular. No one wants to spend their hard-earned money on a dud product, or fork over cash for a bad meal. So we’ll seek advice from strangers and use various clues to judge if a particular review is authentic and reliable.
