TikTok is recruiting creators for a new, global marketing blitz as the app fights back against efforts in many Western countries to restrict its use because of concerns over ties to the Chinese government. The company is luring “hand-picked” users to this marketing program—called TikTok Amplify. In a notification received by a creator and reviewed by Fortune, TikTok is offering “free exposure” and offering to put creator videos in “TikTok ads, social media accounts or marketing campaigns around the world.”
Andrea Ballo, known to her 238,500 TikTok followers as @CocoMicheleIllustrations for her Black female empowerment art which she features on the platform, received a notification from the app that she’d been chosen for TikTok Amplify just as TikTok CEO Shou Zi Chew testified before Congress for roughly five hours on Thursday.
