Sharp price swings, changing production outlooks, trade policy adjustments, and ethanol’s growing impact are driving India’s sugar market into a more unstable phase, reshaping how mills and buyers decide. Against this backdrop, eBuySugar has scaled to over 40 lakh tonnes of traded sugar worth over Rs 15,000 crore. Uppal Shah, Managing Director, JK India eAgriTech Ltd, talks about the forces propelling the business, how the industry is adjusting to increased uncertainty, and his vision for the next stage of growth. Edited excerpts.
The Economic Times (ET): When we spoke in 2022, eBuySugar had crossed Rs 400 crore in turnover. Where does it stand today, and what drove the growth?
