Streaming, once thought to be the antidote to cable, is starting to look more and more like the good old-fashioned cable bundle. As streaming has gotten more expensive and confusing over the years, with endless plans and alternatives, consumers have grown detached and less loyal to any one service. Now, streaming services like Peacock, Apple TV and Netflix are partnering up and rolling out bundles to expand their reach and reduce customer churn.
Despite early promises and expectations for a cost-effective, flexible alternative to traditional cable, the streaming industry is increasingly mirroring its predecessor, raising questions about consumer contentment and industry direction. Perhaps contrary to the gut reaction we feel when remembering the cable days, consumers are feeling somewhat favorable about this return, and have for a while.
