SoFi Technologies (SOFI) has built itself into a financial one-stop shop where 11.7 million members turn to borrow, save, spend, invest, and protect their money. But just when you thought the menu was full, the company has pulled another card from its sleeve.
The company is rolling out no-fee options products designed with retail investors in mind, especially those dipping their toes into the market for the first time. By removing fees tied to options exercise and assignment, SoFi is smoothing the edges of trading, making it more transparent, and cutting costs for active traders.
