Tech giants are increasingly pushing into the wearables segment, and popular social media company Snap (SNAP) has pitched in with its Specs product. The company revealed the AR glasses in June, pitching them as catering to consumers rather than developers. Evan Spiegel, Snap’s CEO, said the company’s Specs AR glasses are better suited for tasks such as helping field technicians troubleshoot equipment issues by overlaying digital instructions and enabling interaction with workers.
Now, Snap has partnered with Nvidia (NVDA), Amazon (AMZN) Web Services, and Salesforce (CRM) to enter the enterprise market as competition in the wearables category grows. Aiming at this new market space, Snap expects Nvidia and Salesforce to make it easier for businesses to benefit from those agentic platforms. Snap is also planning to launch Specs Intelligence, a consumer-focused AI service that acts as a digital assistant capable of performing tasks across its AR glasses as well as iPhones and Mac computers.
