A woman swelters in her darkened bedroom; another stares glumly at the utility bills piled on her desk. A motorist watches with resignation as the gas pump dial spins and the dollar amount climbs while a woman sits behind the wheel of her car and sobs at the hopelessness of it all.
The minute-long advertisement’s dystopian take on everyday life in the Golden State is underscored by a singer crooning country singer Cody Jinks’ mournful lyrics: “It’s been too long a time with no peace of mind, and I’m ready for the times to get better.”
