As My Kitchen Rules plates up the same old same old, viewers reject Seven’s stale dish

What will Seven do now? My Kitchen Rules slumped to 636,000 nationally from an already weak 767,000 for its return on Sunday night. Last night it was beaten by The Masked Singer’s reveal — 832,000, after the performance part averaged 633,000. The Block on Nine averaged 1.182 million. Have You Been Paying Attention? on Ten averaged 767,000. The Comm Games coverage, which followed MKR, averaged 670,000.

Seven won total people, Nine won the main channels (telling us how weak MKR was). It is going to be a very long end of winter/start of spring for Seven now that MKR is in the flop basket for another year. Seven has not refreshed the format, as we were led to believe — it has merely put lipstick on a pig and sent it out to the same fate it received from viewers in 2020. Viewers are not the dim lot that Seven apparently takes them for.

Network channel share:

1. Seven (32.3%)
2. Nine (28.9%)
3. Ten (18.6%)
4. ABC (14.6%)
5. SBS (3.6%)

Network main channels:

1. Nine (21.8%)
2. Seven (21.4%)
3. Ten (13.6%)
4. ABC (11.0%)
5. SBS ONE (2.8%)

Top 5 digital channels: 

1. 7mate (7.3%) 
2. 7TWO (2.7%), 
3. Gem (2.6%)
4. GO, 10 Bold (2.5%)

Top 10 national programs:

1. Seven News 6.30pm — 1.589 million
2. Seven News — 1.559 million
3. Nine News 6.30pm — 1.208 million
4. The Block (Nine) — 1.182 million
5. Nine News — 1.161 million
6. A Current Affair (Nine) — 1.108 million
7. The Chase Australia 5.30pm (Seven) — 926,000
8. 7pm ABC News — 918,000
9. The Masked Singer Reveal (Ten) — 832,000
10. Home and Away (Seven) — 782,000

Top metro programs:

1. Seven News 1.008 million

Regional top 5: Seven News 6.30pm, 591,000; Seven News, 552,000; The Chase Australia 5.30pm, 355,000; The Block, 347,000; Home and Away, 331,000.

Losers: My Kitchen Rules — dud, flop, you name it

Metro news and current affairs:

1. Seven News — 1.008 million
2. Seven News 6.30pm — 996,000
3. Nine News 6.30pm — 906,000
4. Nine News — 861,000
5. ACA (Nine) — 714,000
6. 7pm ABC News — 622,000
7. 7.30 (ABC) — 477,000
8. The Project 7pm (Ten) — 391,000
9. Media Watch (ABC) — 363,000
10. Four Corners (ABC) — 356,000

Morning (national) TV:

1. Sunrise (Seven) — 422,000/249,000
2. Today (Nine) — 261,000/189,000
3. ABC News Breakfast — 250,000/157,000
4. The Morning Show (Seven) — 248,000
5. ABC News Mornings — 238,000
6. Today Extra (Nine) — 128,000
7. Studio 10 (Ten) — 56,000

Top 5 pay TV programs:

1. AFL: 360 (Fox Footy) — 56,000
2. NRL: 360 (Fox League) — 52,000
3. Paul Murray Live (Sky News) — 51,000
4. Credlin (Sky News) — 48,000
5. The Bolt Report (Sky News) — 44,000