As Morgan Stanley Moves to Offer Crypto Trading, Should You Buy, Hold, or Sell MS Stock?

Once written off as a fad, cryptocurrencies have morphed into a trillion-dollar market, luring Wall Street’s biggest names. Bitcoin (BTCUSD) alone commands over $2.2 trillion, and Ethereum (ETHUSD) adds another $500 billion. With regulators easing and retail demand surging, crypto has gone mainstream. Wall Street, once skeptical, is now racing to capture this fast-growing pie, with asset managers and brokerages alike viewing crypto adoption not as optional, but as strategic.

Morgan Stanley (MS), a global investment banking and wealth management giant with more than $7 trillion in client assets, is the latest heavyweight to join the chase. Known for serving institutions, corporations, and high-net-worth individuals, the firm is now widening its reach. Starting in early 2026, its E*Trade platform will allow trading in Bitcoin, Ethereum, and Solana (SOLUSD) through a partnership with Zerohash — an infrastructure provider for digital assets — giving its massive client base direct access to digital assets.