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A key aspect of Microsoft's (MSFT) position as a prominent player in the fiercely competitive but fast-growing space of artificial intelligence (AI) is its $13 billion investment in OpenAI, the little-known startup that captured the imagination of the world and made AI mainstream at the end of 2022. Having a 49% stake in the profits of the company, a valuation that has soared above $300 billion, and integration in various forms across its line of products, Microsoft's investment in OpenAI has been a success.
Then, why is Microsoft looking to upend the applecart by developing its own AI models?