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Digital Camera World
Digital Camera World
Mike Harris

As memory crisis deepens, Nikon considers “passing on price increases depending on the situation”

Nikon lenses at The Photography & Video Show.

Following on from Nikon’s publishing of its financial results for the year ending March 31 2026, Nikon Japan has released a Q&A document (translated using Google Docs) providing further insight into what has been a challenging 12 months for consumer tech manufacturers in general. And yet, despite huge losses in some areas of its business, Nikon’s imaging division performed solidly, in spite of challenges such as trade disruptions, US-imposed tariffs, rising memory prices, component scarcity, and consumer uncertainty.

Unsurprisingly, Nikon is expecting the memory crisis to hit its imaging business hard, with memory suppliers said to be delivering quotes quarterly, which could push camera prices higher. However, there is a sliver of hope for consumers. While Nikon has not committed to any concrete plan of action, it does say “we may also consider passing on price increases depending on the situation.”

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