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Fortune
Fortune
Irina Ivanova

As Klarna flips from AI-first to hiring people again, a new landmark survey reveals most AI projects fail to deliver

A woman in a call center (Credit: Getty Images)
  • After years of depicting Klarna as an AI-first company, the fintech’s CEO reversed himself, telling Bloomberg the company was once again recruiting humans after the AI approach led to “lower quality.” An IBM survey reveals this is a common occurrence for AI use in business, where just 1 in 4 projects delivers the return it promised and even fewer are scaled up. 

After months of boasting that AI has let it drop its employee count by over a thousand, Swedish fintech Klarna now says it’s gone too far and is hiring people again.

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