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Evening Standard
Evening Standard
Lifestyle
Rose Beer

Kate Moss's Cosmoss shutters — what went wrong and what she got so right

Thinking back to 2022 when Kate Moss introduced her wellness brand Cosmoss to London’s beauty editors at a pre-launch breakfast on the Harrods Garden Terrace on a sunny day in early September, I was certainly excited to be there, curious as to what might come from the famously private model with the catchphrase “Never complain, never explain.” There had been no teasers or briefing. We were in the dark, albeit happily.

As we waited for breakfast to begin that morning, our 20 or so strong table, (none of us strangers to celeb encounters, or best-of-the-best beauty products), were audibly buzzing.

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