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The Times of India

Business

Pankaj Doval | TNN

As it fights Apple, Samsung pulls in Rs 1,500 crore in sales from flagship S22 series

Samsung Apple New Delhi

NEW DELHI: In a sign of strong traction in the premium end of the smartphone market, Samsung sold devices worth Rs 1,500 crore of its flagship Galaxy S series in just 15 days of its launch at a time when it takes rival Apple head-on for a share of the premium customers.

Samsung, which has been facing a stiff competition from Apple and Chinese One Plus in the premium category, has been focusing heavily on flagship models such as the Fold, Note and the Galaxy S Series as they contribute nearly 20% to its overall India phone sales.

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