“As if its tone has been perfected over years of fireside strumming”: Guild has given its retro DS-240 Memoir series a makeover for the first time in five years with two classy new colorways

Guild Guitars has unveiled two new additions to its DS-240 Memoir series of “warm, clear, and inviting” acoustic guitars, giving the retro-styled slope shoulder dreadnought a new makeover for the first time in nearly five years.

Previously only available in Vintage Sunburst, the DS-240 is now available in a Wine Red colorway, while the DS-240E has been treated to a sleek Black finish and comes stocked with a DeArmond Tone Boss soundhole pickup.