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The Economic Times
The Economic Times
Ratna Bhushan

As food inflation bites, Nestle turns to smaller cities to drive growth

Nestle India Inflation Manish Tiwary

New Delhi: Food inflation shaped household choices in ways that went far beyond price, with families reconsidering pack sizes, buying frequency and category priorities in FY26, Nestle India chairman and managing director Manish Tiwary said on Friday.

The manufacturer of Maggi noodles, KitKat chocolates and Cerelac baby food is making deliberate bets on tier-2 and tier-3 markets, where consumption is rising faster than in metros, Tiwary told shareholders at the company's 67th AGM.

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