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Evening Standard
Evening Standard
Will Rogers-Coltman

As Disney’s deal with OpenAI falls apart, what's next for AI in Hollywood?

Tonight, we’re celebrating people, not AI,” actor and comedian Will Arnett defiantly told the Dolby Theatre last month, presenting the Oscars for both best animated film categories at the 98th Academy Awards.

“Because animation is more than a prompt. It’s an art form and it needs to be protected.” Artificial intelligence has long been touted as the final nail in the coffin for a struggling film industry. Hollywood’s decline has been well documented. Box office numbers are precarious, days on set are at an all-time low and fewer films are made year-on-year. What was once the epicentre of American soft power is now the stuff of elegiac longreads.

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