Louis Vuitton, Prada and perhaps even Goyard were once the tote bags you couldn't walk down a high street without seeing—authentic or otherwise. But the luxury labels have a new rival to contend with, and the competition is fierce. Enter the rise of the everyday store tote. Though not, it should be said, your Asda bags for life.
Take the Trader Joe's bag, which just ranked as the eighth hottest product of the first quarter of 2026 on the Lyst Index. The American supermarket's $2.99 shopper reselling for four times the price on eBay over here. Or the Daunt Books tote, spotted on Emily Ratajkowski and Elizabeth Olsen. Or the Jimmy Fairly shopper, gracing the shoulders of many a chic woman who, coincidentally, also loves a statement sunglass.
