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The Philadelphia Inquirer
The Philadelphia Inquirer
Business
Joseph N. DiStefano

As delivery services retrench nationwide, Gopuff's business model is irking neighbors in its hometown

PHILADELPHIA—Warehouse-based retail is in trouble.

Since the pandemic eased, Amazon has stopped or delayed new warehouses. QVC this month cut 400 jobs. Walmart is cutting warehouse staff. Misfits Market, founded in Philadelphia, is shutting its flagship Delanco, New Jersey warehouse and laying off more than 400 workers after a merger.

Philadelphia-based Gopuff saw the slowdown coming. To cut its losses last year, the "Wawa on wheels," which delivers food, beer and household items on demand, began laying off staff and pulling out of smaller markets such as Wichita, Kansas. Last week, Gopuff cut another 100 of its 10,000 remaining workers, mostly information and engineering staff, according to Bloomberg.

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