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Broadcasting & Cable
Broadcasting & Cable
Business
Karen Magnani

As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)

CTV Amazon Environment Google Roku
Connected TV.

Quality content is only one of many factors that determine success in today’s competitive FAST connected-TV (CTV) market. Overall viewer experience includes everything from fast load times and easy navigation to content selection to well-timed and well-placed advertising.  

Karen Magnani, senior VP, business development and customer success, Mirriad (Image credit: Mirriad)
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