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Total Film
Total Film
Entertainment
Mireia Mullor

As Crunchyroll shows off first Demon Slayer Infinity Castle footage behind closed doors, its movie chief declares "Anime is niche no more"

Demon Slayer Infinity Castle.

As Demon Slayer Infinity Castle movie is expected to be a box office hit this year and shows like Jujutsu Kaisen and The Apothecary Diaries are becoming cultural phenomenons on TV, it's clear that anime is soaring in the global scene. With 17 million subscribers and the largest anime library, Crunchyroll is riding this wave, which is predicted to keep growing in the next five years.

According to the latest Crunchyroll study, conducted by National Research Group (NRG), anime fandom is expected to reach at least 1.5 billion by 2030, even without including Japan and China, as its global audience keeps growing non-stop, particularly among younger viewers. "Anime is niche no more," said Crunchyroll EVP of global commerce and head of theatrical Michel Berger (via Variety).

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