SANGAM: Sunil Kumar, an expert batmaker from Uttar Pradesh's Meerut, is among several master craftsmen lured to Sangam as manufacturers in this south Kashmir town have witnessed a surge in orders ahead of the Cricket World Cup that begins next week.
While sales of bats made from Kashmir willow witness an uptick ahead of every multilateral event organised by the International Cricket Council (ICC), orders this year have been higher as India is hosting the event after a gap of 12 years.