As Canadian provinces ditch U.S.-made alcohol, Jack Daniel’s bemoans the 'very disproportionate response': 'It's literally taking your sales away'

Empty American whiskey shelves at the Queen's Quay store in Toronto, Ontario. (Credit: Christopher Katsarov Luna—Bloomberg/Getty Images)

• After President Donald Trump implemented a 25% tariff on Canadian imports, the Liquor Control Board of Ontario said it would pull American-made products from grocery stores, bars, and restaurants. Jack Daniels maker Brown-Forman CEO says that this move will only hurt Canada by taking away from its near $1 billion annual revenue from American-made alcoholic beverages.

As President Donald Trump imposes 25% tariffs on Canadian imports, the U.S.’s northern neighbors are responding by pulling American-made products off the shelves across the country. That’s bad news for Jack Daniels maker Brown-Forman, whose CEO Lawson Whiting said the move was “worse than a tariff.”