As Apple Preps to Unveil AI Products, How Should You Play AAPL Stock?

Artificial intelligence (AI) is now at the heart of growth in technology, with the global AI market expected to reach around $244 billion in 2025. The biggest tech names are racing to bring smarter, more adaptive AI into every device and service on the market. Over the past month, Apple (AAPL) shares have risen by 11.58%, lifted by strong third-quarter results and growing interest in its “Apple Intelligence” features for iPhones, Macs, and iPads. 

Even so, while the company is benefiting from AI investment and steady demand, the stock is still down 11% from its 52-week highs and has lagged behind other major tech stocks and sector benchmarks.