Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Allie Garfinkle

As AI investors fret over ROI, these startups attracted serious cash from customers in 2025

(Credit: Stuart Isett/Fortune)

The AI startups that customers will reliably shell out for are the ones that will ultimately survive and thrive. 

Seems obvious enough, but it bears repeating in the AI industry’s financial funhouse-mirror landscape. ARR remains far from trustworthy, as the SaaS-era metric has been getting watered down: In some cases, companies fold in pilot revenue and one-time deals, bolstering the appearance of stability. Meanwhile, there’s a lot of anxiety around what it means for an AI tool to offer true ROI. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.