As a Room Decor Editor, I know how to spot a great rug – every one I like tends to sell out quickly, and this H&M design is my new top pick

H&M tufted wool rug with a round green coffee table.

Being Ideal Home’s Room Decor Editor, I look at a lot of pretty home-related things on a daily basis, and rugs are very much high on that list. But when I spotted this H&M Home wool tufted rug in the new-in section of the brand’s website, I was instantly smitten.

And just like that, H&M Home is now also one of my top places to buy a rug, it’s no longer just about the stylish H&M table lamps – super chic rugs like this one have entered the chat. Honestly, I don’t get impressed by a rug design all that easily. But whenever I do, it tends to sell out pretty quickly soon after.