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Marie Claire
Marie Claire
Lifestyle
Mischa Anouk Smith

As a new lingerie campaign divides the internet, we ask: why are female athletes still being sexualised?

GB Olympic Women Rugby Players In New Lingerie Campaign.

A new campaign showing Team GB’s Olympic rugby players Jasmine Joyce, Celia Quansah and Ellie Boatman in lingerie is dividing the internet.

“Can you explain to me, like I’m four years old, why you need to do this kind of campaign?” says the most recent comment on the Evening Standard’s Instagram post showing the new #StrongIsBeautiful campaign in partnership with the lingerie label Bluebella. It seems to say it all.

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