Let me start this off by saying that I have downloaded TikTok about six times, promptly deleting it shortly afterwards. The first time was during the first lockdown when I, along with every other person, thought that dance routines were going to see us through the bleakest of times. Since then, I have dabbled - never really posting myself, but endlessly scrolling and watching from the side lines. For some reason, I just can't get on board with it - maybe it has something to do with the fact that I can easily spend an hour watching other people clean their homes whilst my own remains a complete mess.
What I can't deny is the power that this app has for creating beauty trends (from the niche and industry-changing to the bizarre and downright ridiculous) and bringing our attention to some incredible products.
