We all know it's a terrible time to try and build a gaming PC, or try to upgrade an existing one. High manufacturing costs are all over the place, but most brands seem content with passing those onto consumers. In a rare turn of events, PC cooling brand Arctic is taking a surprisingly wholesome step to help customers.
Last year, when the brand was hit hard by US tariffs brought about by President Trump, it had to raise its costs in order to continue operating. Now, after the Supreme Court has ruled some of these tariffs unlawful, Arctic is being paid back reparations. Instead of taking that as profit, Arctic's CEO has declared that a dedicated US sales promotion will take place and that "it will remain active until every single dollar ARCTIC received from the tariff refund has been paid back to our customers."
