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Marie Claire
Marie Claire
Lifestyle
Lollie King

As a beauty writer with curly hair, I didn't think the industry's most talked about hair tool was for me—until now

Lollie King holding an airwrap.

When the Dyson Airwrap came out in 2018 I was green with envy. Everyone seemed to have one, and it felt like you couldn't scroll through your Instagram feed without seeing a series of how-to videos and before and after shots of people's hair. The innovative Airwrap proved to be one of the most important launches the hair industry had ever seen—one device that can tousle, wave, curl, blow dry and even tame flyaways. The market was awash with a number of Airwrap alternatives. However, the original iteration of the Airwrap was for a certain demographic—those with hair types 1-3 a. As a black woman with 3c hair, it was clear that this would not work for my hair.

And then in August 2024, my dreams of being an Airwrap girly finally came to fruition with the launch of the Airwrap i.d. multi-styler and dryer Curly+Coily. The new This nifty little device can do so much for afro and curly textured hair, that now it is something I am not sure I can live without.

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