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Latin Times
Latin Times
Entertainment
Maria Villarroel

Arturo Castro: Spanish Ads in Super Bowl Are a Wink at Our Immersion in American Culture

Arturo Castro Fred Armisen Super Bowl Verizon Shakira Latin Times The Latin Times United States the Super Bowl Total
Actor and Comedian Arturo Castro behind-the-scenes for the "Totalmente" Super Bowl ad from Total by Verizon. (Credit: Total by Verizon)

Latino culture will play a salient role in the Big Game this Sunday. In hopes of incorporating more diverse audiences, TelevisaUnivision is running more than 90 hours of new programming leading up to its airing of a Spanish-language broadcast of the Super Bowl. The telecast will also include a variety of Spanish ads.

One of those ads is from Total by Verizon, a prepaid no-contract wireless carrier from Verizon. The ad brings back 90's Latin dance music with a new take on the hit merengue song "Suavemente" by Elvis Crespo.

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