In Paris in 1925, the French government initiated its ambitious International Exhibition of Modern Decorative and Industrial Arts with one specific goal – to showcase and celebrate the excellence of French modern design. This display of innovative ideas contributed to the rise of a ubiquitous design style that became known as art deco.
Originally conceived in western Europe in the 1910s, art deco became dominant in the 1920s and flourished between the first and second world wars. In the US it was known as art moderne (or streamline moderne), a symbol of American interwar prosperity, optimism and luxury – the epitome of the “roaring twenties”.
Although known by various names, the term art deco (short for the French arts décoratifs) has been attributed to the Swiss-French architectural designer Le Corbusier. He harshly criticised the new style in his journal L’Esprit Nouveau,pithily claiming that “modern decoration has no decoration”. Likewise, historian Nikolaus Pevsner considered its “jazzy modernism” a perversion of true modernism.
