Stan Kroenke has had a good season on the pitch and therefore his reputation off of it has improved massively as well. After being on shakey ground with Arsenal fans, an unexpected title charge and U-turn in stadium atmosphere has seen his planning come to fruition.
Backing Mikel Arteta through a tough spell where pressure was building, prioritising young players and a new transfer policy lead by sporting director Edu Gaspar have all helped make the current squad one of the most likeable and relatable in years. Although there was no first league title in over 19 years, the progress made was enough for many to rethink their stances on Kroenke.
In 2021 the relationship with supporters reached an all-time low after the European Super League plans were revealed. The full PR recovery from that has not been achieved but few would have predicted Kroenke and his Sports and Entertainment empire would ever come good like this.
