A player scores a last-minute winner and caught up in the emotion of it all, whips their shirt off, sending it as far into the crowd as physics will allow, or leaving it strewn on the turf behind them.
How many times have we seen it? Countless. And as sure as day follows night, the referee begins reaching into their pocket to provide the customary yellow card that goes hand-in-hand with the so-called 'offence'.
