The 4,500-capacity New Road cricket ground in Worcestershire, England—which opened its doors in 1896—is home to Worcestershire County Cricket Club (WCCC). The ground recently turned to audiovisual integrators Hadleigh Technical Support (HTS) and distributors CUK Group for a new PA system that could provide clear announcements, music, and entertainment across the site. A sound solution from Renkus-Heinz was chosen to keep New Road at the top of its game.
“HTS have a long-standing relationship with Worcestershire Cricket Ground,” explained Mark Bromfield, director of system solution sales at CUK. “The ground needed a new PA system that covered all the seating areas, as well as the bars, food areas, car parks, practice nets and entrance areas. It also had to be installed at a high level due to flooding at the ground, which happens almost every year. They supplied a document from the England and Wales Cricket Board (EBC) for cricket ground specification performance, which offered guidance on how to integrate the system in a way that respected the ground.”
