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Reason

Politics

Eugene Volokh

Arnold Schwarzenegger's Appeal to Russians, as Persuasion

Arnold Schwarzenegger Russia

I love the Russian people. That is why I have to tell you the truth. Please watch and share. pic.twitter.com/6gyVRhgpFV

— Arnold (@Schwarzenegger) March 17, 2022

I watched this video (see also this news story), and thought it was very effectively crafted. (I'm sure it was also heartfelt on Schwarzenegger's part, but sincerity by itself isn't enough.) I thought the opening about the Russian weightlifter hero of Schwarzenegger's childhood was especially effective, as was the connection back to him in the end. Nothing counterintuitive, to be sure; one is told to try to build a connection with the audience, and make clear that you're on their side even if you're attacking someone connected to them.

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