
While some Republicans blame the COVID-19 vaccine or “wokeness” for the Army's recruiting woes, the military service says the bigger hurdles are more traditional ones: Young people don’t want to die or get injured, deal with the stress of Army life and put their lives on hold.
They “just don’t see the Army as something that’s relevant,” said Maj. Gen. Alex Fink, head of Army marketing. “They see us as revered, but not relevant, in their lives.”