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Texas Observer
Texas Observer
National
Jonathan Ng

Arms Makers Target Kids to Boost Sales

Originally published by Truthout.

In August, authorities in Hondo, Texas, revoked a permit for an NRA-affiliated group to hold its fundraiser on city property. The event featured a raffle for an AR-15, the same assault rifle that slaughtered 21 people in nearby Uvalde last May. At a city council meeting, families of the victims read the names of the slain, cradled their portraits, and denounced the arms lobby’s audacity. “It is a slap in the face to all of Uvalde,” explained Jazmin Cazares, who lost a sister in the massacre.

As gun ownership in the U.S. declines, arms makers have embraced the youth market to avoid industry contraction. Trade magazines such as Junior Shooters openly market rifles to children. And a recent lawsuit revealed that Remington sales tactics target minors.

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