A Sephora employee, who goes by the name Aly and lives in Arizona, said a routine work shift turned into an emotional moment after a customer kept returning to buy the same lipstick, according to a two-part video series she posted on TikTok. Aly recounted the story in now-viral clips describing four separate visits from the same customer over four consecutive Fridays, followed by a fifth visit the following week. She said each time, the customer asked for the same product: the Gucci Velvet Matte Lipstick in the shade Goldie Red.
According to the first video, the pattern began when the customer asked whether the store had the lipstick in stock. The employee said she checked and confirmed availability, then retrieved the item for the customer, who purchased it and left.
