It goes without saying that Saint-Tropez boasts an enviable collection of glamorous hotels. From the storied Byblos to the LVMH-owned Cheval Blanc, the sun-drenched coastal town has long maintained a roster of properties that match its reputation for celebrity and excess.
What is rarer, however, is a hotel that feels personal and discreet — one that prioritises soul over spectacle, authenticity over ostentation. Now AREV, which opened in 2024, does just that, and it was a distinction that Luis Bustamante — who oversaw the two-year project, from the architecture to the interiors — focused on from the very start.
