The Federal Trade Commission (FTC) has ordered LasikPlus, an Ohio-based chain that provides corrective eye surgery, to pay $1.25 million to a large group of customers for using what it called "bait-and-switch" advertising practices.
According to the filing, LasikPlus's ads led customers to believe they could have the entire corrective procedure done for less $300 — in fact, as low as $250 — when "in reality only 6.5 percent of consumers lured in for consultations were eligible for the advertised promotional price for both eyes."
