Would it be insanely unfashionable to defend Sydney Sweeney? You may or may not have heard that the Euphoria star has done an ad for a sports betting site. Sorry, I think we still have to call them “sports prediction markets” in the United States, which only recently popped its legalised sports betting cherry, and is behaving like a complete teenage boy about the whole thing. Anyway, among other poses, the ad features a naked Sydney holding a couple of American footballs over her breasts, which are – and I feel she would want us to acknowledge this – seriously among the very best in Hollywood. Maybe THE best. Listen, it is what it is. Life would be very boring if we couldn’t say so with a twinkle.
Forgive me. Life is, in fact, very, very boring, because yet another Sydney Sweeney-advertising-centred firestorm has been ignited by this ad. (Last year, some lunatic genuinely suggested her “good jeans” American Eagle ad was something to do with white supremacy and eugenics.) Her latest product endorsement has drawn the ire of a cascade of female athletes, who have described it variously as demeaning women’s sport, sexualised representation of athletes, and “a kick in the face to every woman who has dedicated her life to perfecting her craft, [and] every woman who enjoys sports for what it really is – teamwork, friendship, dedication, excellence, unity”.
