If you reach for a jar of freeze-dried coffee to get your caffeine hit, you're not alone. According to a recent study by Deloitte, instant coffee remains a popular option worldwide, with 39% choosing it over filter coffee, fresh espresso, or coffee pods.
Deloitte's researchers asked 7,000 people from 13 countries about their coffee-drinking habits. Over half of those questioned said that they were now making more coffee at home rather than visiting coffee shops as a result of rising prices, but they weren't necessarily cutting back on their intake, making instant a fast and convenient (if not necessarily tasty) option.
